Colombia No Longer Cooks With “La Fina”

October 27th, 2009

Lately I’ve been watching quite a bit of TV (job searching can be tedious, but it also leaves you with a fair bit of free time). As I was watching I kept feeling that something was missing from my TV viewing experience, and then it hit me: “La Fina” ads are gone!

“La Fina” is a type of margarine sold here in Colombia and for as long as I can remember they had a series of ads on TV which all featured the same jingle and tag line, “Colombia cocina, con La Fina” (Colombia cooks with La Fina).

I couldn’t find any information about the ad online, but I did find it on YouTube. Comand670 is definitively right, “whoever doesn’t know this song is not Colombian”. I honestly don’t think I know a single person from this country who doesn’t know this song.

These ads and their jingle are a hallmark of Colombian advertising, and to be honest, now that the ads are no longer appearing on air, I really miss them. Somehow, I feel like now that the ads are gone, Colombia no longer cooks with La Fina.

I guess repetition is a great persuasive cue after all (or maybe just one that makes it so you can’t forget a product’s jingle).

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One Response to “Colombia No Longer Cooks With “La Fina””

  1. elioncho
    October 29th, 2009 at 4:12 pm

    Just yesterday I read an article about this ad and its jingle. It was written around 1964 by a guy named Jimmy García Camargo (I have the magazine on my hands). It was first radiocasted for years in a time were radio had more presence in colombian homes. The female voice is from Yolima Pérez.

    Other colombian brands and products that have left a mark on our hearts:

    - Salsa de Tomate Fruco
    - Davivienda and its jingle “La Casita Roja de Davivienda…”
    - Choco Ramo and its happy birthday jingle
    - Bon Bon Bum (which got its name when a guy on a business meeting told everyone: “This ‘bombón’ (candy) is going to be a boom”
    - Chocolatina Jet and its album of National History
    - Cofee Delight
    - Avianca (left a mark in our pockets)
    - Bavaria

    The list can go on…

    Kind regards,

    elioncho